The IceBox Blog
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What Is Conversion Rate and How Do You Calculate It?
Conversion rate is one of the most-used metrics in marketing, but it's also one of the most misunderstood. Here's what it actually means, how to calculate it correctly, and where most businesses go wrong.
How to Hide Your WordPress Login Page With a Custom URL
Every WordPress site uses the same default login URLs, making them an easy target for bots and brute-force attacks. Here's how to change yours in three different ways, no coding required if you'd rather not.
WordPress Security Checklist: The Most Important Steps for Small Business Sites
Your WordPress site does not need to be complicated to be secure. Here are the most important steps you should tick off, and why they actually matter for your business.
WP Go Maps Plugin Vulnerability Puts 300K+ WordPress Sites at Risk
A security flaw in WP Go Maps (versions up to 10.0.04) lets any logged-in user with a basic subscriber account change your site's global map settings. A patch is available, update to version 10.0.05 now.
Redirection for Contact Form 7 Plugin Vulnerability Affects 300,000 WordPress Sites
A serious security flaw in the Redirection for Contact Form 7 WordPress plugin puts up to 300,000 websites at risk. Here's what you need to know and what to do right now.
All In One SEO Plugin Vulnerability Exposes AI Tokens on Over 3 Million WordPress Sites
A missing permission check in the All In One SEO WordPress plugin let contributor-level users grab a site's global AI access token. With over 3 million installs affected, here's what happened and what you need to do.
How to Install WordPress Locally Using XAMPP: A Step-by-Step Guide
Want to build or test a WordPress site without touching your live server? Here's how to install WordPress locally using XAMPP, no hosting account, no risk, no cost.
GDPR Cookie Compliance Plugin Now Works Fully With WPML
Running a multilingual WordPress site? The GDPR Cookie Compliance plugin, used on over 200,000 sites, now works fully with WPML, with no extra configuration needed.
Meta AI Now Generates and Edits Photos Inside Facebook, Instagram, WhatsApp and Messenger
Meta AI has rolled out AI-generated and AI-edited photo tools across Facebook, Instagram, WhatsApp and Messenger, expanded to 22 countries, added 7 new languages, and made its most advanced Llama 405B model available to users.
llms.txt Explained: The New Standard That Lets AI Read Your Website Better
A new proposed standard called llms.txt could change how AI models read and use your website content. Here's what business owners need to know about it.