Paid Ads
8 articles in this category.
Search Ads vs Display Ads: Which One Should You Actually Be Running?
Search ads catch people who are already looking. Display ads put your brand in front of people who aren't. Here's how to tell which one your business should be spending on, and when running both makes sense.
5 Google Ads Default Settings That Quietly Waste Your Budget
Google Ads turns on a handful of settings by default that quietly drain your budget. Here are the five worst offenders, how to fix each in about 30 seconds, and the rare cases where you'd leave them alone.
ChatGPT Ads, Google Universal Cart and the DSA Sunset: What's Changing in Ecommerce Ads in 2026
Five big shifts in ecommerce advertising: ChatGPT ads, Google Marketing Live 2026, Universal Cart, a billion-dollar brand handing its budget to AI, and the September DSA migration deadline.
Facebook's 2026 Reach Rules: What's Actually Changing and How to Stay Visible
Facebook is rewarding original content, letting viewers rate how well Reels match their interests, and rolling out a self-serve affiliate programme. Here's how to adapt your strategy.
How to Increase Conversions in 2026: Quick Wins for Clinics, Dentists and Local Businesses
Conversions are harder to win in 2026 because every channel is flooded with AI-generated content. Here's how to increase conversions with a stack of small, proven fixes: grow your email database, repair your landing pages, sort your site speed, tighten your ads with negative keywords, and ship a handful of quick wins this week. Written with clinics, dentists, gyms and local businesses in mind.
Google Ads for Dentists: How to Win the Right Patients Without Burning Your Budget
Google Ads can fill a dental diary faster than anything else, but most practices waste a big chunk of their budget on the wrong clicks. Here's how budgets, keywords, negative lists, geo-targeting and retargeting actually work for dental practices.
How to Audit Your Meta Ad Account and Actually Maximise ROAS in 2026
If your Meta ad account looks fine on paper but your actual profits tell a different story, a structured audit is probably overdue. Here's how to do it properly.
SEO vs GEO: How to Get Found in Google and in AI Answers
More people are asking ChatGPT and Google's AI for answers instead of scrolling links. Here's the difference between SEO and GEO, and why your business needs both.