SEO
23 articles in this category.
Why a Sitemap Matters for SEO (and What to Keep Out of It)
A sitemap does two jobs that quietly shape your search rankings: it helps Google find and index the pages you want seen, and it keeps the ones you don't want seen out of the way. Here's how to think about it.
Why Your Website Isn't Converting: 5 Checks to Run Before You Redesign
Most sites that aren't converting don't have a conversion problem, they have a diagnosis problem. Here are the five checks to run before you change anything.
DIY SEO Guide for Small Businesses: How to Optimise Your Website (and Google Maps) Yourself
You don't need a big budget to start ranking. This DIY SEO guide walks you through the work that actually moves the needle: site speed, Core Web Vitals, on-page basics and getting your business onto Google Maps.
Local SEO for Service Businesses: How to Win the Map Pack and Show Up in AI Answers
When someone searches for a plumber, dentist or solicitor near them, three map listings sit above everything else. Here's how to be one of them, and how to show up in AI answers too.
Why Your Business Needs an AI SEO Audit Right Now
If you've ever Googled your own business and liked what you saw, that's no longer enough. AI tools like ChatGPT and Google's AI Overviews are now recommending businesses directly to customers, and most small businesses aren't showing up at all. Here's how to check, and what to fix.
5 Things Google's GEO Guidelines Actually Tell Us About SEO in 2026
Google has published guidelines for optimising in the age of generative AI search. Here's what they actually say, and what you should (and shouldn't) change about your SEO approach.
How AI Search Optimisation Tools Can Grow Your Organic Traffic
AI search optimisation tools are changing how businesses approach SEO. From smarter keyword research to technical fixes, here's what they actually do and how to get the most from them.
Google Tests AI Search Console Reports, UK Forces Opt-Out Rights, and May Core Update Lands
Three big developments this week: Google is testing dedicated AI search reports in Search Console, the UK's CMA has legally required Google to let publishers opt out of AI features, and the May 2026 core update finished rolling out after 11 volatile days.
Google's AI Landing Page Patent: What It Means for Your Website
Google has been granted a patent for a system that could replace underperforming brand landing pages with AI-generated alternatives. Here's what the patent actually says and how to make sure your pages are never the weak link.
Conversion Rate Optimisation (CRO): What It Is and Why Your Website Needs It
Great SEO and paid ads mean nothing if your site doesn't convert visitors into enquiries. Here's what conversion rate optimisation actually is, why it matters, and the six areas that move the needle.