SEO
20 articles in this category.
Local SEO for Service Businesses: How to Win the Map Pack and Show Up in AI Answers
When someone searches for a plumber, dentist or solicitor near them, three map listings sit above everything else. Here's how to be one of them, and how to show up in AI answers too.
Why Your Business Needs an AI SEO Audit Right Now
If you've ever Googled your own business and liked what you saw, that's no longer enough. AI tools like ChatGPT and Google's AI Overviews are now recommending businesses directly to customers, and most small businesses aren't showing up at all. Here's how to check, and what to fix.
5 Things Google's GEO Guidelines Actually Tell Us About SEO in 2026
Google has published guidelines for optimising in the age of generative AI search. Here's what they actually say, and what you should (and shouldn't) change about your SEO approach.
How AI Search Optimisation Tools Can Grow Your Organic Traffic
AI search optimisation tools are changing how businesses approach SEO. From smarter keyword research to technical fixes, here's what they actually do and how to get the most from them.
Google Tests AI Search Console Reports, UK Forces Opt-Out Rights, and May Core Update Lands
Three big developments this week: Google is testing dedicated AI search reports in Search Console, the UK's CMA has legally required Google to let publishers opt out of AI features, and the May 2026 core update finished rolling out after 11 volatile days.
Google's AI Landing Page Patent: What It Means for Your Website
Google has been granted a patent for a system that could replace underperforming brand landing pages with AI-generated alternatives. Here's what the patent actually says and how to make sure your pages are never the weak link.
Conversion Rate Optimisation (CRO): What It Is and Why Your Website Needs It
Great SEO and paid ads mean nothing if your site doesn't convert visitors into enquiries. Here's what conversion rate optimisation actually is, why it matters, and the six areas that move the needle.
Google Business Profile: What It Is and Why Your Local Business Needs It
Your Google Business Profile is often the first thing a potential customer sees, before your website, before your social media, before anything else. Here's why it matters and what you should do about it.
How Small Businesses Can Use AI Without Losing Their Strategy or Voice
AI can improve small business productivity by 30 to 40%, but only when you go in with a clear plan. Here's a practical guide to using it well, without handing over your strategy, voice, or judgement.
Internal Linking: Why How Your Pages Connect Each Other Matters for SEO
Most businesses focus on keywords and backlinks and overlook one of the most powerful SEO levers they already control: how their own pages link to each other. Here's why internal linking matters and what good practice actually looks like.