AI
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Meta's AI Ads Connector: What It Actually Does and Why You Still Need a Strategy
Meta's new AI Ads connector lets tools like ChatGPT and Claude tap directly into your advertising account. It's a genuinely big shift, but it doesn't replace strategic thinking. Here's what's actually changed and what it means for your campaigns.

Content Automation and SEO: How to Use AI Generated Content Without Hurting Your Rankings
Content automation promises faster content at lower cost, but it comes with real SEO risks. Here's what to watch out for and how to do it properly.
Prompt Tracking: How to Monitor Your Brand in AI Responses
AI doesn't rank your site, it tells stories about your brand. Prompt tracking is how you find out what those stories say, and change them when they're wrong.

GEO vs SEO: What Manchester Businesses Should Actually Focus On First
SEO ranks your pages. GEO gets your business named inside AI answers. Here's how the two differ, why they work together, and which Manchester businesses should sort out first.

Meta AI Now Generates and Edits Photos Inside Facebook, Instagram, WhatsApp and Messenger
Meta AI has rolled out AI-generated and AI-edited photo tools across Facebook, Instagram, WhatsApp and Messenger, expanded to 22 countries, added 7 new languages, and made its most advanced Llama 405B model available to users.