Meta just pushed out a significant batch of updates to Meta AI, and the headline feature is one that'll change how people create and share images across all of Meta's main apps. AI-generated and AI-edited photos are now rolling out inside Facebook, Instagram, WhatsApp and Messenger, right where you're already posting and messaging.
Key Takeaways
- A new tool called Imagine Me lets users generate personalised AI images from a photo of themselves using a simple text prompt.
- Advanced editing tools let you add or remove objects from any image, for example, swapping a cat for a dog, across Facebook, Messenger, WhatsApp and Instagram.
- AI-generated images in feeds, posts, stories, comments and messages are rolling out this week in English, with other languages to follow.
- Meta AI is now available in 22 countries and has added 7 new languages, including Spanish, Hindi, French, German, Italian and Portuguese.
- The advanced Llama 405B model is now available to users for complex reasoning, maths and coding tasks.
What Is "Imagine Me" and How Does It Work?
Imagine Me is a new personalisation tool built into Meta AI chat. You upload a photo of yourself, type a prompt like "Imagine me surfing" or "Imagine me as royalty", and Meta AI generates an image based on your likeness and the prompt. The idea is that you can drop the result straight into a group chat or share it with friends and family.
To get started, you type "Imagine me" into your Meta AI chat, upload a reference photo, and add your prompt. Meta describes it as perfect for a funny response or a creative sidebar in a group conversation. Right now, Imagine Me is rolling out as a beta in the United States only.
Editing Tools: Add, Remove and Transform Objects in Any Image
Beyond generating images from scratch, Meta's apps now include advanced editing capabilities. You can add or remove objects from a photo, or change elements significantly, Meta's own example is turning a cat in an image into a dog.
These tools are available across Facebook, Messenger, WhatsApp and Instagram. Meta is also planning to introduce an Edit With AI button within the next month, which will unlock further editing power on top of what's already there.
The rollout of AI-generated images within feeds, posts, stories, comments and messages is happening this week in English, with support for additional languages coming later.
Meta AI Reaches 22 Countries and Adds 7 New Languages
Meta AI has expanded to seven additional countries, bringing the total to 22. The new countries are:
- Argentina
- Cameroon
- Chile
- Colombia
- Ecuador
- Mexico
- Peru
Alongside the country expansion, Meta AI is now available in seven additional languages:
- French
- German
- Hindi
- Hindi-Romanized Script
- Italian
- Portuguese
- Spanish
This is a meaningful step for businesses and marketing teams targeting audiences in Latin America and Europe, where these languages are dominant.
Llama 405B: Advanced Maths, Coding and Reasoning
Meta is also making its most advanced model, Llama 405B, available to users directly. This model is built for complex reasoning tasks, things like working through multi-step maths problems with explanations, writing and debugging code, and getting to grips with technical or scientific concepts.
According to Meta, it can help with maths homework with step-by-step feedback, speed up coding with debugging support and optimisation suggestions, and explain advanced technical subjects.
What This Means for Businesses Using Meta's Platforms
If your business runs paid social campaigns or organic content on Facebook or Instagram, these tools shift what's possible for content creation. AI-generated images that can be produced on the fly, inside the app, at the point of posting, reduce the friction involved in creating visual content.
For marketing managers, the practical implication is that your audience will increasingly encounter AI-generated imagery in their feeds, including from competitors. Understanding what these tools can do, and how your own content strategy sits alongside them, is worth thinking about now rather than later.
If you're looking at how AI tools like these can be built into your broader business workflows, our AI business automation services are worth a look. And if your website needs to keep pace with how your social presence is evolving, our web development team can help you tie it all together.
Ready to Make AI Work for Your Business?
Tools like Meta AI are moving fast, and keeping up with them while running a business is a challenge. If you want to explore how AI can genuinely save your team time and effort, not just on social, but across your operations, get in touch with IceBoxDesigns and we'll talk you through what's practical for your situation.
Frequently asked questions
What is Meta AI's Imagine Me feature?
Imagine Me is a new Meta AI tool that generates personalised images based on a photo you upload and a text prompt, for example, 'Imagine me surfing'. You access it by typing 'Imagine me' in your Meta AI chat. It is currently in beta in the United States only.
Which Meta apps now support AI-generated and AI-edited images?
Facebook, Instagram, WhatsApp and Messenger all now support AI-generated and AI-edited images within feeds, posts, stories, comments and messages. The rollout is happening in English first, with other languages following later.
How many countries and languages is Meta AI now available in?
Meta AI is now available in 22 countries and has added 7 new languages: French, German, Hindi, Hindi-Romanized Script, Italian, Portuguese and Spanish.
What is Llama 405B and what can it do?
Llama 405B is Meta's most advanced AI model, now available to Meta AI users. It handles complex reasoning tasks, including step-by-step maths explanations, code writing and debugging, and breaking down advanced technical and scientific concepts.
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